The design brief for this project was to create an award where the KFC Colonel’s bow tie is seen as an aeroplane propeller, to be awarded for ‘propelling the brand forward’. From this outline, we created some pretty out there concept artwork which the customer loved.
The award is predominantly custom designed acrylic parts put together to create this impressive and completely unique award. “The Colonel’s Propeller” engraving on the bow tie was paint filled with silver paint to make the title of the award stand out. Lastly the ‘propeller’ was fixed to the award so that it can be moved and spun just like a real propeller.